Facing the same issues most wheel and tire wholesalers do, we sought after the perfect software, and surprisingly, we couldn’t find one that fit our business model. Most of the software that was wholesale specific focused on the tire business; wheels were an afterthought. They were treated as just another product without much thought for the search-ability of it. Each time we spoke to any company, we received the same answer, “we have a trick that we use, but this software is not really meant for the wheel industry.”